Those boutiques have done incredible well. In fact, sales have been so overwhelming that the Industry London recently ran an article announcing major growth plans for Honey Birdette in the UK and the US.
The initial three stores were opened in Leeds, Westfield White City and London’s Covenant Garden. In addition to those three stores a mass rollout will bring the total number of Honey Birdette boutiques to 40 by the time 2018 draws to a close. This large scale rollout means big things on the horizon for a company that started as just a single boutique.
Honey Birdette continues its intercontinental expansion by announcing its new e-commerce website for customers in the United States is now live. The site has been in the works since last year’s sales numbers showed a 374% increase in US sales. The new site will offer faster shipping, a more slick return and exchange process and more options of clothing and accessories that can be shipped to the US. US shoppers will even be treated to free shipping once their orders hit a certain price point.
The article mentions that in addition to these two pieces of news, Honey Birdette may be looking to open additional stores in European countries outside of the UK or in the US.
Honey Birdette currently has over 50 locations in Australia. The store offers a wide variety of lingerie and accessories and has been around since its founding in 2006 by entrepreneur Eloise Monaghan.