How Companies Are Using Video To Enhance Online Reputation

Every company wants to maintain a positive reputation but this is not always possible due to challenges along the way. The presence of bad press could damage the performance of a company since most customers don’t have the time to verify whether allegations are true or just a scheme to bring your business to its toes. Good news is that you can use video to work on online reputation.
When you explore search engines, you will find many blogs with the kind of information you may be looking. In a report by onlinereputationreviews.com, most of these websites promote businesses and to engage customers better, they have turned to the use of videos. If you don’t believed video is the best way to deal with online reputation, the statistics you will find depending on the quality of video made will edify you.

Up to 62% of viewers will leave negative remarks if the video uploaded is of low quality or represents something they think does not add much value to them. However, for a high-quality video, more than 74% percent of viewers will leave good remarks and will want to learn more about the company, cites a Business2Community article. These are the facts most companies are exploiting to boost their online reputation.

How to boost reputation using videos
Good content, contrary to what most people believe, does not mean making in-depth and long videos. In fact, the opposite is true since most people want to get the message without necessarily having to search for the meaning or dealing with technical jargon. Most people also don’t want to wait for a long time before you summarize your presentation, so the clearer and shorter you make it, the better the reception.

Distributing the videos
When it comes to marketing, distributing video content is similar to sharing other kinds of content, so you can easily use the same channels. The most effective platforms where you can share your message to reach target audience include email, social media and on a website or blog. Updating your subscribers relevant information that answers their problems allows you to achieve your goal in marketing.

 

The Effective Use of SEO Keywords

To truly succeed, an online business absolutely must know how to effectively use SEO keywords. White Shark Media says that the absolute most important thing for on online business looking for success is a good SEO strategy with great keywords. The interaction of SEOs with keywords is not the same as it was at one time. SEO use of these keywords has evolved over time. The old way was to stuff as many keywords in your description to get as high a spot as possible on search engines. This method started working less and less, so online businesses started changing how they worked. This was actually a good thing.

The old way of doing this was never really reliable or trustworthy for searching things anyway because even words that didn’t have anything to do with the product were stuffed into the description, page title, and page content for SEO reasons. Although the methods are quite a bit different, a key question still remains: How many keywords should you use? The temptation is to revert back to the keyword stuffing with search engine optimization in mind. The better and newer method is to use limited and strategic keyword with your customers in mind.

Fewer but more product-related keywords is not only more trustworthy from a customer searcher point of view, but fewer keywords can be more effective if placed strategically. You want to use your keywords in your meta description and two or three times in your page content. You should also use your keywords in your images. You just don’t need to overuse these pertinent keywords. Make extra sure you have enough and just delete those you don’t need. You can know it’s too much if your keywords are so crowded that they make it look like a string of nonsense.

This is White Shark Media’s advice and when they give advice on SEO, blog and website designers would do well to listen. White Shark Media is a very experienced and knowledgeable Digital Marketing Agency that gives the top online marketing solutions and advice in North America. Their very sound guidance in this area is the primary reason they are the largest and most respected businesses in the SEO industry. White Shark Media not only offers world class SEO advice, but it offers world-class online marketing tools as well. These tools include such things as keyword-level call tracking, Google Analytics, and reporting software.