There’s a unicorn trend that has been taking the Internet by storm for a while and beauty brand, Lime Crime Makeup, is at the forefront trail blazing the path; or should I say galloping? Their makeup for unicorns which embodies fun, vibrant, and bold colors is what attracts their consumers and encourages them to express themselves unapologetically. According to their website, Doe Deere, the founder, CEO and owner of Lime Crime Makeup launched the brand two weeks before Halloween in 2008. Doe dons a head full of neon purple tresses, which pays homage to her eccentric style that is personified through her products.
Although an official release date is unknown at this time, the brand will be launching a collection of 11 hair dyes, called “unicorn hair” sure to charm us all. With a variety of bright colorful hues ranging from pink, green, purple, grey and red and the option to choose between full-coverage and semi-permanent shades, each of the dyes contain no harsh chemicals such as ammonia, peroxide, or bleach and the line is 100 percent vegan and cruelty free. For $16, each jar will be available to purchase on Limecrime.com.
To put the icing on the cake, the brand is also going to launch three new lip colors to add to their Diamond Crushers top coat collection; their water-based lip product that can be worn on bare lips or over lipstick. The three new shades are Acid Fairy, a shiny mix of a lavender and mint shade, Black Unicorn, a deep purple shade, and Cleopatra, a rose gold shade. Each lip color glistens with iridescent shimmer. These three shades are available on Lime Crime’s website for about $18, along with the option to purchase their Black Unicorn bundle for $40, which features all three of the new lip colors. If you want to add more funk and flare to your personality and stay current with their hot new items and other prospective products, be sure to sign up for email updates on the website.