It’s hard to be innovative when creating a product like lipstick, a product which has been around for over one hundred years, existing in every color, finish, and application style possible. It is even harder to sell a product like lipstick online, as a consumer can’t see the product in person, or have the option to try it on like they could with a sample at a beauty counter.
Doe Deere, however, was thrilled by the challenge, and built an e-commerce empire around her creative and clever lip products, sold exclusively online. Today she is CEO of Lime Crime, her bold and creative cosmetics line, which features popular beauty products such as lipsticks, eyeshadows and nail polishes in fun, bright colors with dreamy, fantasy-inspired packaging.
Lime Crime has changed the game when it comes to lipsticks, using packaging which is eye-catching and highly whimsical. The product descriptions on Lime Crime’s website have an undeniable sense of humor, allowing customers to have fun while they shop. Lime Crime’s website is a very welcome change from those of high end beauty brands focused more on unattainable luxury rather than fun and playfulness.
Lime Crime’s best seller is its Unicorn Lipsticks, popular with YouTube makeup vloggers, which come in outstandingly bold colors, with packaging that features iridescent unicorns. The product, which has been blogged countless times by beloved beauty experts worldwide, showcases Deere’s clever understanding of the importance of branding and packaging. Her lipsticks don’t just change the color of one’s lips, but with their dream-like packaging and branding, her products allows you to enter a fantasy world.
Another highly successful Lime Crime product is its Velvetines line. These are matte lipsticks which, according to the website, are “inspired by rose petals.” The colors are dramatic, and the metallic red packaging again showcases Deere’s love for packaging that brightens the inside of any makeup bag.
Deere’s childlike sense of imagination has brought the company just as much success as the high quality of the products themselves. The company’s lipsticks are among the most coveted beauty products of cosmetics consumers of all ages, and the brand’s social media accounts boast remarkable numbers of loyal followers. The company will be releasing new lipstick products this year, which will no doubt become new fan favorites in no time. You can find LimeCrime sales on their website, or from partners such as major retailer Urban Outfitters.