Honey Birdette is set to make some big business moves this year, its biggest one being the official launch of a U.S. e-commerce site.
The company, an Australian lingerie brand, has announced its plans to not only open an e-commerce site but also to take its retail portfolio from the United Kingdom and increase the number of stores its available at from three to forty by the end of 2018. The lingerie brand was originally founded in Brisbane, Australia in 2006 and first launched its site in the U.S. after seeing an explosion in sales over the course of a year.
According to founding entrepreneur Eloise Monaghan, the goal for launching a new site is for the sole purpose of enhancing a customer’s experience, such as having faster delivery times and easier return rates, as well as having a huge variety of products available for purchase. Openings in retail also happens to be a goal for the brand and there are hopes that this will drastically increase the number of stores opening in the UK. In fact, the first time that Honey Birdette had a store open outside of Australia was during London’s Covent Garden last year. Two more opened in Leeds and in Westfield White City after that.
Honey Birdette is a lingerie business that began in 2006, starting as a chat between two friends who were looking for provocative lingerie and bedroom accessories, but instead decided to found their own brand. In just a short manner of time the company went public and went from selling lingerie brands to other sensual items for the bedroom, such as high-end bedroom toys.
Although lingerie sets are the primary selling point of the company, there are other items available. Some of these items can include bra sets, thongs and suspenders.